References - Mobility Management

Mobility Training for the Elderly

Starting with a pilot event in 2017, PB CONSULT has been a regular provider of mobility training for the elderly. The events which have a duration of approximately three hours are held in regular intervals and comprise a presentation and practical exercises for the participants.

On commission of the VAG Nürnberg, a concept for training was developed that aims at making the use of public transport easier and more secure for the elderly. To this end, PB CONSULT created detailed training guidelines. They contain customized information on preparation, fares, ticket vending machines and secure usage of public transport with and without a walking frame. Additionally, the guidelines contain practical exercises to apply the contents of the theoretical part and tips for the trainer. Following the recruitment of the participants, the mobility trainings were provided in collaboration with the VAG for small groups.

The objective of the training is to promote mobility using public transport for the growing target group of the elderly. Other objectives of the measure are permanent customer loyalty and winning of new customers by reducing barriers to adoption. Communication that is appealing to the public can be used to improve the traffic organisations’s reputation.

Client:
VAG Verkehrs-Aktiengesellschaft Nürnberg

Period:
since 2017

Activities:

• Creation of training guidelines
• Assistance in the recruitment of participants
• Provision of information and registration of the participants
• Organisational preparation of the training
• Provision of the training in cooperation with the VAG
• Documentation of the training review
• Evaluation of the training results