Dialogue marketing campaign whets the appetite for environmentally friendly mobility in Fürth

Dialogue marketing campaign whets the appetite for environmentally friendly mobility in Fürth

Since mid-April, PB CONSULT has been conducting the first “RichtungsWeiser” dialogue marketing campaign in the Fürth districts of Burg- and Unterfarrnbach on behalf of infra fürth verkehr gmbh. This is the start of a whole series of campaigns that will be carried out in Fürth in the coming months.

The aim of these “RichtungsWeiser” campaigns is to win back the customers lost due to the corona pandemic and to gain new customers. Through personal consultations and the provision of individual information, the aim is to whet people’s appetites for the versatile and environmentally friendly mobility options offered by Fürth’s local public transport system, thus also making an important contribution to a sustainable and climate-friendly change in transport.